ABOUT
SERVICES
OFFICES & WORKSPACES
WAREHOUSING & INDUSTRIAL
CONVERSIONS & REDEVELOPMENT
RESIDENTIAL PROJECTS
HOSPITALITY & LEISURE
DATA CENTER & TECH INFRASTRUCTURE
RENEWABLE ENERGY
INVESTOR & DEVELOPER SERVICES
PROJECT MANAGEMENT SERVICES
SERVICES
Contact us
Get in touch
If you have a project, let us be the solution. Leave your details here and we will be in touch to discuss the details
A Chelsea Townhouse Hotel — Restaurant, Bar & Guestroom Transformation
A landmark townhouse hotel in Chelsea reimagined through a comprehensive refurbishment of its guestrooms, restaurant, and bar. Blending contemporary hospitality standards with the property's existing character, the transformation delivers an elevated experience for guests from arrival to departure.
4Weeks
Project Timeline
100%
On Budget
86sqm
Gym Area
0 Days
Delays
Craftex was appointed to deliver a boutique hotel across three connected briefs — a restaurant, a bar and a collection of guestrooms — inside a townhouse on one of Chelsea's most sensitive streets. Each space demanded a different design language, yet all had to feel like one property. We took the whole project under single-point management, coordinating the design, joinery, M&E and finishing so the guest experience reads as seamless from the front door to the pillow.
Five-star finish, single point of contact.
One property, three experiences.
Project Overview
A boutique hotel lives and dies on finish quality — guests notice every join, every fixing, every imperfection. Craftex self-delivered the joinery and directly managed every trade to hold a consistent, premium standard across all three environments, with one team accountable for the entire result.
A hotel restaurant, a hotel bar and a guestroom are three different design problems — energy and turnover downstairs, calm and comfort upstairs. We designed each to its own purpose while holding a consistent material thread through all of them, so a guest moves between buzz and rest without the property ever feeling disjointed.
A complete commercial gym fit-out delivered for a Banbury-based health and fitness operator. From shell to fully operational training facility in four weeks — joinery, mechanical, electrical, flooring and equipment installation, all coordinated through a single point of accountability.
Built For performance.
Designed For experience.
Designed For experience.
How It Works
Brief. Build. Deliver.
Step Three
Handover & Aftercare
Defined aftercare period to fine-tune the hotel in live operation
Single point of contact for the whole property — no interface risk
Occupied and neighbouring areas protected throughout the build
Snag-free, photographed, guest-ready handover across all spaces
03
Step Two
The Build
Guestroom acoustics, lighting and finishes built to a five-star standard
Bespoke joinery and FF&E fabricated and installed in-house
M&E first-fix coordinated across restaurant, bar and rooms
Three workstreams progressed on one coordinated programme
02
Step One
The Brief & Design
Surveys, sequencing and long-lead procurement locked in pre-construction
Visuals and FF&E boards signed off before construction
A single material thread agreed across all three spaces
Restaurant, bar and guestroom concepts developed in parallel
01
The design challenge was coherence across contrast. Downstairs, the restaurant and bar needed atmosphere, durability and a service line that works at volume. Upstairs, the guestrooms needed acoustic calm, considered lighting and a tactile, residential comfort. We carried a single material and detailing language through all three so the property feels intentional end to end, then tuned each space to its job — the bar to be seen, the rooms to disappear into.
Designing three spaces as one property
A boutique hotel on a sensitive Chelsea street leaves no margin for disruption. Our pre-construction phase covered measured surveys, a phased programme and early procurement of the long-lead joinery and FF&E that define a hotel's finish. Works were sequenced to contain noise and mess, protect any occupied or neighbouring areas, and keep the street and its residents unaffected.
Planning a build on a prestige street
The build ran as coordinated workstreams — restaurant, bar and guestrooms progressing on a single programme. Craftex managed every specialist trade directly and self-delivered the bespoke joinery that carries a boutique hotel's character. Holding finish quality consistent across a high-energy bar and a quiet guestroom, simultaneously, is the discipline this project was built on.
Executing across three environments
The finished hotel presents as one confident property with three distinct moods — a restaurant and bar with presence, and guestrooms that earn their nightly rate on comfort and detail. After handover we ran a defined aftercare period, returning to fine-tune the property in live operation.
The result, and what happened after
Our gallery
Your members deserve a world-class facility.
Ready to get started?
Whether you're starting from a shell unit or refurbishing an existing gym, we'll deliver a fit-out that performs as hard as your members do.
Case studies
- Banbury Warehouse I Oxfordshire
- Warehouse Fit-out - Hackney, London
- Portsoken House I Aldgate, London
- Beaumont House I West Kensington, London
Challenges & Solutions
01
Solutions
We carried one detailing and material language through all three spaces, then tuned each to its purpose, so the property feels intentional end to end.
A shared material thread
04
Challenges
Long-lead FF&E and joinery were locked in during pre-construction, removing the biggest threat to the handover date.
Early procurement
03
Works were sequenced to contain noise, protect occupied and neighbouring areas, and keep the street unaffected throughout.
A phased, controlled programme
02
Craftex produced the joinery in-house and managed every trade directly, holding one premium standard across the bar and the quietest guestroom alike.
Self-delivered joinery
04
The bespoke joinery and fittings that define a boutique hotel carry long procurement times that can easily derail a programme.
Long-lead hotel FF&E
03
The townhouse sat among residents who would not tolerate noise, mess or disruption during the build.
A sensitive prestige street
02
Guests notice every join and fixing, so finish quality had to be flawless and consistent across very different spaces.
Five-star finish scrutiny
01
A restaurant, a bar and guestrooms each needed a distinct design language while still reading as a single, coherent hotel.
Three identities, one property
Every commercial fit-out has its constraints. Here's how this one was solved.
Our team
in
in
Sviatoslav Jerdetchii
CEO & FOUNDER
He skillfully assembles small, specialized teams for construction projects...
LEARN MORE
in
Joe Crawford
OPERATIONS DIRECTOR
Joe has 37 years of experience working on both the commercial and operational side...
LEARN MORE
in
Martin Hickey
PRECONSTRUCTION DIRECTOR
Martin has over 50 years of experience in construction having started as a labourer...
LEARN MORE
in
in
Konstantin Jegorovs
PROJECTS DIRECTOR
Konstantin brings a wealth of experience, insights and knowledge to his role...
LEARN MORE
× ![]()
Did you like our work?
We thought you might! Leave your details here
and we will be in touch to discuss your project
GET FREE CONSULTATION and we will be in touch to discuss your project