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The Gloucester Arms — Traditional London Pub Refurbishment
The Gloucester Arms was carefully refurbished to preserve its traditional London pub character while enhancing it for modern hospitality. From the bar area to the interior finishes, every element was renewed to create a welcoming space built for today’s trade.
4Weeks
Project Timeline
100%
On Budget
86sqm
Gym Area
0 Days
Delays
Craftex was appointed to refurbish a much-loved London pub — the kind of building where the character is the product. The brief was a balancing act: modernise the bar, the trade areas and the back-of-house for today's volumes and standards, without stripping out the warmth and history that bring regulars back. We managed the project end to end, from design through to a fully operational, repainted, re-floored and re-fitted house.

Heritage respected, performance upgraded.

A bar built for character and volume.

Project Overview
Behind the traditional look sits a fully modernised fabric: refreshed services, durable flooring, and surfaces specified for the realities of a busy bar — spills, footfall and late nights. The result reads as timeless to the customer and performs like a new-build to the operator.

The bar is the heart of any pub, and it had to serve faster while looking like it had always been there. We reworked the servery, the back-fit and the trade layout to improve flow and capacity, then dressed it all in materials that feel established rather than brand-new — timber, brass-tone metalwork and finishes that age gracefully under heavy use.

A complete commercial gym fit-out delivered for a Banbury-based health and fitness operator. From shell to fully operational training facility in four weeks — joinery, mechanical, electrical, flooring and equipment installation, all coordinated through a single point of accountability.
Built For performance.
Designed For experience.
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How It Works
Brief. Build. Deliver.
Step Three
Handover & Aftercare
Aftercare period to settle a refurbished older building
Single accountable team from first design to final snag
Reopening delivered to programme
Handed back fully operational and snag-free, ready to trade
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Step Two
The Build
Hard-wearing flooring and full decoration laid throughout
Bespoke bar and back-fit joinery fabricated in-house
Services and electrics upgraded discreetly behind a traditional finish
Strip-out and fabric repair sequenced with contingency for hidden defects
02
Step One
The Brief & Design
Pre-construction survey of fabric, services and finishes completed
Heritage features identified for retention; new joinery matched to them
Servery and trade layout reworked for flow and capacity
Design developed outward from the building's existing character
01
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The hardest part of a heritage pub refurbishment is restraint. We designed the scheme to feel like a careful evolution rather than a gut-and-replace — keeping original features where they earned their place and introducing new joinery and finishes that sit comfortably alongside them. The bar was reimagined for faster, cleaner service, but detailed so a regular walking back in would feel the place had simply been looked after, not replaced.

Designing around the building's character

Older buildings don't give up their secrets until you open them. Our pre-construction survey mapped the existing structure, services and finishes, and the programme was built with contingency for the discoveries every heritage refurbishment throws up. Materials were procured to match the established aesthetic, and the works were sequenced so the messiest tasks were grouped and contained.

Planning for an old building's unknowns

The build moved through strip-out, fabric repair, services upgrade, the bar and joinery installation, flooring and decoration. Craftex managed every trade directly and self-delivered the joinery, holding a consistent standard across old and new elements — the join between original and new is where a heritage job is won or lost, and that's where we concentrated the detailing.

Executing the refurbishment

The finished pub trades like a modern venue and feels like a piece of its neighbourhood's history — exactly the balance the brief demanded. After reopening we returned through a defined aftercare period to fine-tune the inevitable settling of a refurbished older building.

The result, and what happened after

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Whether you're starting from a shell unit or refurbishing an existing gym, we'll deliver a fit-out that performs as hard as your members do.
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Case studies

  • Banbury Warehouse I Oxfordshire
    View case study
  • Warehouse Fit-out - Hackney, London
    View case study
  • Portsoken House I Aldgate, London
    View case study
  • Beaumont House I West Kensington, London
    View case study
Challenges & Solutions
01
Solutions
We retained original features where they earned their place and matched new joinery to the existing aesthetic, so the upgrade reads as careful evolution, not replacement.
Restraint-led design
04
Challenges
Durable flooring and surfaces were chosen specifically for the realities of a busy bar, protecting the finish over years of trade.
Hard-wearing specification
03
The bar and back-fit were reworked for flow and capacity, then dressed in established-feeling materials so performance rose invisibly.
Re-engineered servery
02
A thorough pre-construction survey scoped the fabric, and the programme carried built-in contingency to absorb discoveries without slipping.
Survey plus contingency
04
Every finish would face spills, foot traffic and late nights from day one of reopening.
Heavy daily trade
03
The servery had to pour faster and serve more, without looking like a modern intervention bolted onto a classic interior.
Bar speed vs. traditional feel
02
Older fabric rarely reveals its condition until walls and floors are opened, creating real risk of mid-build surprises and overruns.
Hidden defects
01
The building's age and atmosphere were the product, and an over-zealous refurbishment could easily have stripped out exactly what brings customers back.
Heritage character at risk
Every commercial fit-out has its constraints. Here's how this one was solved.

Our team

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Sviatoslav Jerdetchii
CEO & FOUNDER
He skillfully assembles small, specialized teams for construction projects...
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Joe Crawford
OPERATIONS DIRECTOR
Joe has 37 years of experience working on both the commercial and operational side...
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Martin Hickey
PRECONSTRUCTION DIRECTOR
Martin has over 50 years of experience in construction having started as a labourer...
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Konstantin Jegorovs
PROJECTS DIRECTOR
Konstantin brings a wealth of experience, insights and knowledge to his role...
Contacts
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