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For owners of commercial buildings and pubs

Selling a Commercial Freehold or Pub

Sviatoslav JerdetchiiCEO & Founder of Craftex. Updated , 8 min read

Red-brick period corner building with white stone banding, wrought-iron balconies and arched ground-floor windows in central London

The short answer

Selling a freehold means selling the building outright, often with tenants, leases and a licence in place. A pub can also face a community moratorium and planning tests that shape the route and the timing.

  1. If a pub is listed as an asset of community value, you notify the council first. The sale then pauses for 6 weeks, or 6 months if a community group asks to bid.
  2. A pub is sui generis, so a change of use needs planning permission, and the council's local policy on pubs will apply.
  3. Selling with planning can leave you more, but the consent then sets the timing and someone has to carry its cost.
  4. Tenants, flats above, the premises licence and tax all affect the sale. Take your own legal and tax advice.

Selling a freehold of a commercial building means selling the building itself, not a lease of it. A pub adds more rules: a possible community listing, planning tests on any change of use, and a premises licence. Each one can change your route and how long the sale takes.

This is where many pub sales stall. A listing pauses the sale, and a buyer who wants another use weighs the planning risk first.

This guide covers England. It compares freehold and leasehold sales, sets out the pub rules, and explains selling with planning, tenants, licences and tax.

Some owners sell through an agent or at auction. Others go direct to commercial property buyers who can also build. Our free appraisal shows which route fits your building before you commit to one.

Our Development Director, Rob Barton, is a former housebuilding managing director. In his previous roles he acquired £225M+ of land and took 10,000+ homes through planning.

Selling a freehold or a leasehold: what changes

A freehold sale transfers the building and its land, with no end date. A leasehold sale transfers what is left of your lease. In law that is an assignment, and the buyer steps into your shoes as tenant.

The difference shows up in who must agree. A freeholder can usually sell without anyone's consent, unless a community listing or tenants' rights apply. A leaseholder often needs the landlord's consent to assign. Where the lease requires it, the Landlord and Tenant Act 1927 says that consent is not to be unreasonably withheld.

Freehold sale or leasehold sale
PointFreehold saleLeasehold sale
What the buyer getsThe building and land, with no end dateThe rest of your lease term
Whose consentUsually nobody's, subject to listings and tenants' rightsThe landlord's, where the lease requires it
Existing tenantsThe buyer becomes their landlordSubtenants stay under your lease
What drives the priceUse, condition, tenancies and planning potentialRent, term left, repair duties and break dates

A buyer of a freehold also buys its potential. If a better use could get planning permission, that value sits with the freehold. A leaseholder usually needs the landlord's consent to alter the building or change its use, so that upside is harder to reach.

If you own the freehold, find out what that potential could be before you choose a route.

Routes to sell, and what sets the timing

Most commercial freeholds sell by one of five routes. Each one runs on a different clock, and the clock is set by people and paperwork, not by the route's name.

  1. Open market through an agent. The building is marketed, offers come in and the buyer then surveys and arranges finance.
  2. Auction. The terms are fixed in advance, so buyers do their checks before the sale day.
  3. Direct to a buyer. One buyer reviews the building without a marketing period, then surveys and agrees terms.
  4. Sale with planning. The price, or part of it, depends on a planning consent being granted first.
  5. Joint venture. You put the building into a scheme and share in what it becomes, through a joint venture.

What slows a sale is usually the same on every route. A title with gaps, unclear tenancies, a missing licence or an asset of community value listing all add time. So does a buyer whose finance depends on a survey.

An empty building also costs you while it waits. GOV.UK says empty commercial buildings get relief from business rates for 3 months, and industrial buildings for 6 months. Full rates then usually apply. Our guide to business rates on empty commercial property sets out the options.

Selling a pub: the asset of community value listing

A council can list a building as an asset of community value. Under the Localism Act 2011, it must think the building's main use furthers the social wellbeing or interests of the local community. A listing lasts 5 years from the date of the entry.

A listing does not stop you owning, trading or selling. It controls when you can sell. Before most sales, you must tell the council in writing. Three periods then run from the day the council receives your notice.

6 weeksinterim moratorium: a community group can ask to be treated as a bidder
6 monthsfull moratorium, if a group has asked to bid
18 monthsprotected period, in which you can sell without a new moratorium
5 yearshow long a listing lasts

The London Plan puts it plainly: the right to bid "is not a right to buy". You can turn the group's offer down. Some sales are exempt from the moratorium; the 2012 regulations list them in Schedule 3.

If the listing costs you money, you can claim compensation from the council. The regulations name delay in agreeing a sale as one type of claim.

The rules are changing. The English Devolution and Community Empowerment Act 2026 amends them and adds a community right to buy. When we checked on 4 November 2026, legislation.gov.uk showed that section in force only for specified purposes. Check the current position before you sell. Then look for your building on the council's list before you set a timetable.

Craftex has completed a range of both small and large-scale projects on our commercial property with exceptional precision and quality. Dmitriy consistently delivers courteous, prompt service and has shown great flexibility in accommodating last-minute changes to plans and timelines. I highly recommend Craftex for their professionalism and outstanding workmanship.

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Viability and marketing evidence for a pub

Since 1 September 2020, a pub has sat outside every use class in England. It is sui generis. A change of use needs planning permission, and the council's local policy on pubs will apply.

Most buyers who want a pub for another use will ask one question first. Will the council accept that the pub has no future as a pub? The answer rests on marketing and viability evidence.

  1. National policy. The NPPF 2026, in policy HC6, asks for evidence that a pub was marketed for its existing use without success for at least 12 months.
  2. London. London Plan policy HC7 asks for marketing as a pub for at least 24 months, at a price agreed after an independent valuation.
  3. Borough policy. Boroughs add their own tests. Lambeth's policy ED9, for example, asks for a viability report as well as 24 months of marketing.

Campaign groups take part too. CAMRA publishes guidance for local campaigners on listing a pub as an asset of community value. It also shows them how to use the planning process to keep a pub open. Expect a viability case to be read closely.

For a seller, this changes the deal. A buyer who must prove the pub has no future will price that time and risk in. A clean marketing record, kept from the start, makes your pub easier to sell for another use. Our guide to converting a pub into flats in London covers the planning case in detail.

Selling with planning: who keeps the uplift

A building with consent for a better use is usually worth more than the same building without it. The question is who pays for the consent, who carries the risk of refusal, and who keeps the difference.

Selling as it stands or selling with planning
RouteWho pays for the planningWho keeps the upliftWhat sets the timing
Sell as it standsThe buyer, after completionThe buyerSurvey, finance and title
Get consent, then sellYouYou, less your costsThe council's decision, then a sale
Conditional contractAs the contract sets outShared through the priceThe consent, as the contract defines it
OptionUsually the developerShared through the option termsThe option period and the consent
Joint ventureAs the agreement sets outShared through the agreementThe scheme's programme

Getting consent yourself keeps the most value, but it puts your money and time at risk. An option or a conditional contract passes that risk to the buyer, who then shares the uplift with you. Our guide to brown discount on commercial property shows how a building's condition also moves the price.

The scheme has to be right before any route makes sense. At Allitsen Road, a derelict members' club, we issued four options, real cost plans and a GDV appraisal in four weeks. Send us the address and our free appraisal tests what your building could become.

Tenants, leases and licences in a sale

A freehold with tenants is sold subject to their leases. The buyer becomes their landlord, so the leases shape what the building is worth and what can be done with it.

  1. Business tenants. Under Part II of the Landlord and Tenant Act 1954, a protected business tenancy only ends in the ways the Act sets out.
  2. Contracted-out leases. The Act lets a landlord and tenant agree to exclude those rights, so check how each lease was granted.
  3. Flats above. The Landlord and Tenant Act 1987 can give qualifying tenants of flats a right of first refusal. It does not apply where non-residential parts exceed 50% of the internal floor area.
  4. The premises licence. Under section 42 of the Licensing Act 2003, a buyer who will keep trading can apply to have the licence transferred to them.

A pub with a flat or two above is the common trap. Check the 1987 Act before you agree a sale. If it applies, you must offer the tenants first refusal before selling to anyone else.

A buyer who plans to redevelop will want to know how and when each tenancy can end. Have the leases, any notices served and the licence ready before you market the building. Our change of use team reads them alongside the planning position.

Tax pointers when selling a freehold

This section points you to GOV.UK and HMRC guidance. It is not tax advice.

GOV.UK publishes guidance on each of these taxes. The right answer depends on who owns the building, how it has been used, and whether it has been opted to tax. Take your own tax advice before you agree terms.

Before you sell: a short checklist

Most delays in selling a freehold come from papers that were not ready. Gather these before you speak to an agent, an auctioneer or a direct buyer.

A complete pack lets any buyer move faster and price with fewer unknowns. It also shows you where the real risks sit before someone else prices them.

Send us what you have for a free appraisal. You hear from a director that working day, with the routes that fit. Our view is a developer's, not a valuation; we are not RICS valuers.

Before you sell a commercial freehold or pub

  • Title register and plan, with any rights or restrictions
  • Every lease, licence and notice served, with rent and break dates
  • The council's asset of community value list, checked for your building
  • The current use class and any planning history
  • The premises licence, if the building is a pub
  • Rates bills, insurance and any empty property relief claimed

Frequently asked questions

Can I still sell a pub that is listed as an asset of community value?

Yes. A listing does not stop you selling, but you must tell the council in writing before most sales. A community group then has 6 weeks to ask to be treated as a bidder. If it does, you cannot complete an open sale until 6 months from your notice. You are not obliged to accept the group's offer.

Do I need planning permission before I sell a pub?

No. Selling a pub as a pub needs no consent. Planning matters when the buyer wants another use. A change of use needs planning permission, and the council's local policy on pubs will apply. Buyers price that risk in, so the marketing record you keep while trading or selling can help.

Can I sell a commercial freehold with tenants in place?

Yes. The buyer takes the building subject to the leases and becomes the tenants' landlord. Business tenants may have security of tenure under the Landlord and Tenant Act 1954. If there are flats let on long leases above, check the Landlord and Tenant Act 1987 first. Its tenants may have a right of first refusal.

How long does it take to sell a commercial freehold?

There is no fixed figure. Timing depends on the route, the buyer's survey and finance, and how clean the title is. A listed pub adds the statutory moratorium. A sale that waits for planning adds the time the council takes to decide. A direct sale skips the marketing period.

Do you buy freehold pubs and commercial buildings?

Where it fits, we buy the building. We look at freehold pubs, shops, offices and mixed-use buildings in London and the South East, with or without flats above. The finished scheme should sit between £3M and £150M of development value. Our free appraisal tells you whether a direct sale, a sale with planning or a partnership fits.

Selling a pub or commercial freehold? See every route first

Tell us where the building is. A director checks the title, the planning history and the use class, then talks you through each route the same day. Where it fits, we buy the building. It is a developer's view, not a valuation: we are not RICS valuers.

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