LAND, PLANNING & DEVELOPMENT
Land Acquisition — Option & Promotion Agreement
We'll take on the planning cost and risk of your site — you only sell if we succeed. Or keep full ownership and pay us a fixed fee. Three clear ways to work with us, explained below.
-
WE BUY + BUILD
Option Agreement
"We take on all the planning cost and risk. You only commit to sell to us if we succeed in getting permission — at an agreed, valued price. No planning, no sale, no cost to you."
WHO PAYS / RISK
Craftex pays all costs and buys at an agreed price once consent is secured.
-
PAID SERVICE — YOU KEEP 100%
Fee Consultancy
"For a fixed fee we assess your site, produce the appraisal and take the scheme through planning. You retain full ownership and 100% of the value we unlock."
WHO PAYS / RISK
You pay the fee; no land risk to us — and we're the natural contractor to build it.
-
WE CONSENT, THEN SELL & SHARE
Promotion Agreement
"We fund and manage the planning entirely at our risk. When permission is secured, the land is sold at its full enhanced value and we share the proceeds on pre-agreed terms — we only earn if you do."
WHO PAYS / RISK
Craftex funds and takes a pre-agreed share of the sale — typically 10–20%.
ACCREDITED & CERTIFIED
-
CSCSCertified Workforce -
TrustMarkGovernment Endorsed -
MCSCertified Installer
-
NICEICApproved Contractor -
NAPITApproved Contractor -
ISO 9001Quality Management -
ISO 14001Environmental Mgmt -
ISO 45001Health & Safety -
ConstructionlineGold Member -
CHASAccredited Contractor -
SafeContractorSSIP Verified
-
Considerate ConstructorsRegistered -
FMBMaster Builder
Which is right for you?
You'd sell — but only at the price planning permission unlocks
OPTION AGREEMENTYou want to keep the site — and 100% of the value we unlock
FEE CONSULTANCYYou want zero cost, a sale at full enhanced value, and a shared upside
PROMOTION AGREEMENTYou're not sure what the site could even be worth yet
START WITH THE ASSESSMENT
How an option agreement runs
We confirm the site has genuine potential.
Price basis and timescales fixed up front, with your solicitor.
Design, application and consultants — all at our cost and risk.
Permission granted — the uplift is now real, not hoped for.
You're paid the agreed price. If planning fails: no sale, no cost to you.
CHARTERED PLANNING & SURVEYING PARTNERS
Frequently Asked Questions
What is a land option agreement?
What share does a land promoter take?
What happens if planning is refused?
Areas We Serve
Design-and-build fit-outs and refurbishments across London and selected UK cities.
London & Surrounding Areas
Areas across London and Surrey where we design and build.
- Mayfair
- Belgravia
- Knightsbridge
- Chelsea
- Kensington
- Westminster
- Victoria
- Marylebone
- Canary Wharf
- South Kensington
- Holland Park
- Notting Hill
- Hampstead
- Highgate
- Primrose Hill
- St John's Wood
- Regent's Park
- Maida Vale
- Bayswater
- Earl's Court
- Islington
- Fulham
- Hammersmith
- Chiswick
- Putney
- Battersea
- Wandsworth
- Clapham
- Dulwich
- Blackheath
- Greenwich
- Richmond
- Barnes
- East Sheen
- Wimbledon
- Surrey
UK Cities
Selected commercial and residential projects in major UK cities
Let's find out what your land could do
Find out before you sell, and before anyone else does.
Start with the free Development Potential Assessment — then choose the deal model that suits you.