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Sloane Place Boutique Hotel, Chelsea

A £1.29M remodel and refurbishment of a 27-key boutique hotel in a five-storey Victorian building in Chelsea, delivered in 28 weeks alongside a live members’ club.

Sloane Place boutique hotel bedroom, Chelsea (design visualisation)
Programme
28 weeks
Location
Chelsea
Bedrooms & suites
27 keys
Project value
£1.29M

Craftex was appointed to remodel and refurbish a 27-key boutique hotel inside a five-storey Victorian building on one of Chelsea’s most sensitive streets, alongside a members’ club that stayed open throughout. Every bedroom and suite called for bespoke high-gloss joinery, velvet headboards and stone en-suites, all to one consistent standard. Craftex also took part in the wider project team behind the hotel’s lower-ground cocktail bar.

Project Overview

A 27-key boutique hotel formed within a five-storey Victorian building in Chelsea, remodelled and refurbished over 28 weeks next to a members’ club that kept operating — joinery, M&E, finishes and FF&E coordinated through a single point of accountability.

27 keys, one standard.

Bedrooms and suites in a Victorian building are rarely the same shape twice. We detailed each room type to its purpose — acoustic calm, considered lighting and storage that disappears — while holding one material thread from velvet headboards to stone en-suites.

Five-star finish, single point of contact.

A boutique hotel lives and dies on finish quality — guests notice every join, every fixing, every imperfection. Craftex self-delivered the joinery and managed every trade directly, holding one premium standard in every room.

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How It Works

Brief. Build. Deliver.

  1. Step One

    The Brief & Design

    • Bedroom and suite concepts developed in parallel
    • A single material thread agreed across every room type
    • Visuals and FF&E boards signed off before construction
    • Surveys, sequencing and long-lead procurement locked in pre-construction
  2. Step Two

    The Build

    • Bedrooms, suites and en-suites progressed on one coordinated programme
    • M&E first-fix coordinated floor by floor across all 27 keys
    • Bespoke joinery and FF&E fabricated and installed in-house
    • Guestroom acoustics, lighting and finishes built to a five-star standard
  3. Step Three

    Handover & Aftercare

    • Snag-free, photographed, guest-ready handover across all spaces
    • Occupied and neighbouring areas protected throughout the build
    • Single point of contact for the whole property — no interface risk
    • Defined aftercare period to fine-tune the hotel in live operation

Designing 27 keys as one property

The design challenge was consistency inside a historic building. Every bedroom, suite and en-suite needed acoustic calm, considered lighting and a tactile, residential comfort, within a five-storey Victorian structure where no two rooms are quite the same. We carried a single material and detailing language through every room type — high-gloss joinery, velvet headboards, stone en-suites — so the property feels intentional end to end.

Planning a build on a prestige street

A boutique hotel on a sensitive Chelsea street leaves no margin for disruption. Our pre-construction phase covered measured surveys, a phased programme and early procurement of the long-lead joinery and FF&E that define a hotel's finish. Works were sequenced to contain noise and mess, protect any occupied or neighbouring areas, and keep the street and its residents unaffected.

Executing floor by floor

The build ran floor by floor on a single programme, with the members’ club next door trading throughout. Craftex managed every specialist trade directly and self-delivered the bespoke joinery that carries a boutique hotel’s character. Holding one finish standard across every bedroom and suite is the discipline this project was built on.

The result, and what happened after

The finished hotel presents as one confident property, with bedrooms and suites that earn their nightly rate on comfort and detail. After handover we ran a defined aftercare period, returning to fine-tune the property in live operation.

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A finish your guests feel, from arrival to checkout

From a boutique hotel to a live-operation refit, we’ll deliver a finish that holds up to five-star scrutiny, on time and on budget.

Challenges & Solutions

Every hotel refurbishment has its constraints. Here’s how this one was solved.

Challenges

Solutions

  1. 01

    Many room types, one property

    Bedrooms and suites of different shapes and sizes each needed their own layout while still reading as a single, coherent hotel.

    A shared material thread

    We carried one detailing and material language through every room type, then tuned each to its layout, so the property feels intentional end to end.

  2. 02

    Five-star finish scrutiny

    Guests notice every join and fixing, so finish quality had to be flawless and consistent across very different spaces.

    Self-delivered joinery

    Craftex produced the joinery in-house and managed every trade directly, holding one premium standard across every bedroom and suite.

  3. 03

    A sensitive prestige street

    The townhouse sat among residents who would not tolerate noise, mess or disruption during the build.

    A phased, controlled programme

    Works were sequenced to contain noise, protect occupied and neighbouring areas, and keep the street unaffected throughout.

  4. 04

    Long-lead hotel FF&E

    The bespoke joinery and fittings that define a boutique hotel carry long procurement times that can easily derail a programme.

    Early procurement

    Long-lead FF&E and joinery were locked in during pre-construction, removing the biggest threat to the handover date.

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