Drake’s, Savile Row

For Drake’s, the Savile Row flagship needed more than a polished look. The store had to handle daily trading, made-to-order services, stock management and back-of-house operations, all while protecting the brand identity. Over time the existing layout had started to slow workflows and make the store harder to run.

Drake’s needed a partner who understood live retail environments and the premium finishes expected on Savile Row, and chose Craftex to improve the store’s flow, functionality and efficiency. The one condition: the store had to stay fully open, with the elegance and character the brand is known for intact.

The biggest challenge? The store had to stay open while the work was happening. Craftex replaced lighting so products looked better, installed flooring that could handle lots of foot traffic, and added custom desks and joinery for the staff. They also designed new clothing rails and added power and data points where needed. Every improvement was practical but still stylish, making it easier for staff to work and for customers to shop.

Working on Savile Row leaves no room for mistakes. Every delivery and work schedule was planned carefully so the store could stay open and nearby businesses were not affected. Craftex kept the site clean, safe and well organised, so the improvements happened quietly in the background. Craftex also delivered Drake’s railway-arch warehouse conversion. By the end, Drake’s had a store that not only looked better but worked better every day. Products were easier to display, staff could move around comfortably, and daily tasks felt simpler. Customers noticed a calmer, more enjoyable shopping experience, while the store kept the quality and character expected on Savile Row.